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Now that's a January sale

Sales in France are a big event, as they are legally restricted to limited periods of the year. This apparel Spanish brand, Desigual, knows how to exploit this with a great concept : turn up in your underwear and leave all dressed up from head to toe for free! Limited to a certain number of ‘privileged’ or shall I say less-than-pudic-candidates desperate for a bargain, this is now a regular event. In the same week, Barcelona shoppers had the same pleasure, however in much better conditions compared to the 2°C Parisians had to endure!

I found some English speaking coverage of this event from the Daily News, an American news site, which includes a terrible video report, which if you have the patience to watch is worth a look, if only for the final comparison to American shoppers’ style. Enjoy!

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